ParentSquare Year in Review
It’s time to wrap up another year, and 2024 was an especially busy one here at ParentSquare. From launching our Studio Editor newsletter tool, to bringing some of Remind’s best-loved features into our platform and connecting with customers all across the country, we spent this year working with you on ways to enhance engagement and support student success.
As we head into 2025, here’s a look back at 2024—and how you made it one to remember.
School communication in action:
This year’s trends
No two districts communicate in exactly the same way, but here are some interesting trends we saw this year. What resonates for you?
- Mondays and Fridays are the most popular days for sending out alerts and notices
- Most messages are sent in the afternoons and evenings
- The most notices this year went out on April 8. Was it the solar eclipse, the end of spring break, or something else?
- Posts received the most comments around Valentine’s Day 💗 and Halloween 🎃
- The quietest time of the year was the week of July 4—a well-deserved break!
More connections + more conversations
= more community
This year’s ParentSquare community was bigger, better, and more engaged than ever. We’re so proud to play a role in your school communications!
4,435 districts
19.5 million students
(that’s over one third of the nation’s K-12 students!)
20.6 million parents
How you reached your stakeholders
You made ParentSquare your own this year by setting up communications that meet families where they are, from weekly newsletters to district websites.
8.8 billion
total messages delivered—that's over 33.7 million messages per weekday!
129,567
secure phone calls made with Virtual Phone, right from the ParentSquare app
13.2 million
newsletters created to keep families informed and engaged (now even easier with our Studio Editor tool!)
138,170
branded, accessible, and customized website pages built for schools and districts with Smart Sites
Win-win efficiency
You saved time and money while making it easier for your community to access and engage with important information.
- 10.2 million secure documents delivered, saving what would have been a whopping $10M in postage costs!
- 9.1 million personalized attendance notifications automatically delivered to parents’ preferred communication channels to keep them in the loop and prevent chronic absenteeism
- 144,320 high-quality alt text descriptions generated with AI for Smart Sites and Studio Editor users, improving accessibility and dramatically reducing the percentage of alt text that was too short, too long, or emoji-only 😱
And finally, learning isn’t just for students
You made time to get to know your tools, stay on top of the latest innovations, and expand your network—online and in person.
- 500 free live training webinars hosted by the ParentSquare team, with 12,421 attendees logging in for best practices and tips
- Nearly 800 PSQ Summit attendees who spent over 150 hours training, collaborating, and networking together in person 💚
- 200+ custom Canva badges created during PSQ Summit Pre‑Con (IYKYK)
Looking ahead to 2025
This year’s been a big one, but we’re just getting started. Next year, we’ll be sharing some exciting new product developments, feature enhancements for deepening engagement, and new opportunities for you to get involved and help us decide what’s coming next.
If you’re a current customer, don’t forget to take our annual survey to share your feedback and experience. Not part of our community yet? Book a demo to learn more about ParentSquare.
Until then, take care of yourselves and your communities. We’ll see you next year!
