Meet Paula Cassin, Director of Marketing here at ParentSquare. She helps strategize, prioritize, and execute marketing-related projects to help districts and schools wanting to improve parent engagement and school-home communications.
She works closely with both Sales and Customer Success to focus on what K12 wants and needs, 24/7.
If you could travel anywhere, where would you go?
I spent 8 years in France and 8 years in New Zealand, so I have already traveled quite a bit. The only places on my wishlist right now: visit Macchu Pichu before it’s overrun (too late?) and take my kids to the Big Island of Hawaii.
If you had to teach a subject, what would it be?
I actually teach virtual courses in Agile Marketing — helping marketing teams become more productive and aligned with business outcomes rather than marketing deliverables. The other topics I love teaching (or facilitating) center around empowering teams to solve problems through simulations, games, and group activities. Look up Liberating Structures or Agile Games for the kind of things I love.
Favorite family tradition?
Birthday breakfasts. On your birthday you can request anything and the rest of the family makes it happen. Doesn’t matter if it’s Vietnamese spring rolls (me) or a dozen donuts (my kids).
If you could have dinner with anyone who would it be?
I’d get together my dad, Martin Luther King, Nelson Mandela, Oprah, Russ Roberts, Muhammad Yunus, Seth Godin, Yu-Kai Chou, and Iain Thackrah. I’d prepare a few big problem questions to tackle. It might have to be a banquet as there’s another 20 names that come to mind!
Favorite quote?
“I am the master of my fate: I am the captain of my soul” from the poem Invictus, by William Ernest Henley. When I’m struggling with a problem it reminds me to stop acting like I’m powerless to solve it.
What is the nerdiest thing you do in your free time?
I love to play board games — Splendor, Clank!, 7 Wonders, Quirkle, Machi Koro — and visit board game cafes when I travel. I’m super fast at jigsaw puzzles and can’t leave them alone until they’re done. Both are pretty nerdy, I reckon.
Favorite movie and/or book?
My favorite movie is Amelie: The Fabulous Destiny of Amélie Poulain (Jean-Pierre Jeunet, 2001) — it’s quirky, funny, positive, surprising. There are hundreds of memorable moments that make me laugh.
What do you like most about working for ParentSquare?
I love working for a company whose products deliver real value and make the world a better place. The fact that the people are all amazing and we support positive change in K12 make it even better.
Paula has been at ParentSquare since November 14th, 2019.
